Diana Wang opened Fine Feather, a "clean" beauty store in Grandview Heights, three years ago.

Editor’s Note: As part of its commitment to cover diversity in business, The Dispatch will feature Asian American-owned businesses throughout May, which is Asian American and Pacific Islander Heritage Month.

Diana Wang knew it was time to pivot when she couldn’t write the business plan for the bakery and café she’d been dreaming about for years.

“My heart was not there anymore,” said Wang, 38, of Grandview Heights, a former pastry chef who has worked for Pistacia Vera and other local restaurants. “Meanwhile, I found this thing that I just felt sudden passion for, and the idea excited me so much.”

That idea was to open a “clean” beauty store, offering items free of known or suspected toxins. Wang had already been transitioning to those products in her personal life, and she wanted to educate herself further to become a resource in Columbus.