Posted on: February 17, 2022 Posted by: Ariel Tattum Comments: 0

Even while a majority of sectors were affected by COVID-19, the gifting industry continued to climb the growth charts on the back of health, wellness and other value-driven products, according to Messe Frankfurt India. Gearing up for its 2022 edition, Messe Frankfurt India’s collocated consumer goods shows will showcase some of the most innovative trends in the Indian market, including those conducive to corporate gifting. According to the organization, there has been momentous growth in the corporate gifting industry in recent years with businesses realizing its tremendous value and impact in nurturing B2E and B2C relations. 

Contemporary and Evolving Trends in Gifting

Ever since the pandemic outbreak, health and wellness products have seen unsurmountable demand and the gifting industry has adapted to it quite well. As personal wellbeing continues to remain the utmost priority for consumers, the corporate gifting segment will be led by consistent market trends.

Customized gifts with personalized packaging are highly popular as they can greatly elevate the perceived value of any gift. For businesses, personalized gifting has proven to be a highly effective tool in captivating interest and making more meaningful connections. Alongside personalization, the most important factor in gifting is the value delivery or “usefulness” of the gift. Value-driven gifting has become a global trend over time. Innovative, sustainable gifting and locally made products are great examples of value-driven gifting that can draw more attention to one’s brand.

Going forward, the focus of corporate gifting strategy for companies should be to deliver a unique and personal impression rather than just material delivery, as this will effectively allow them to stand out from the rest.

Consumer Goods Shows Unite

One of India’s top B2B trade exhibition for the gifting industry, Corporate Gifts Show is set to return alongside Paperworld India and Interior Lifestyle India presented by Ambiente India at Jio World Convention Centre (JWCC) from May 12–14, 2022.

Returning after a three-year hiatus, Corporate Gifts Show 2022 will showcase a plethora of gifts and merchandise to choose from. It will feature premium gifting products ranging from apparel, bags and luggage to electronic and digital gifts to grooming gifts, perfumes, fragrances and candles, advertising and promotional gifts, food and beverage gifts, premium and lifestyle gifts, as well as health and wellness. Top companies including Adidas, Ad Gifts, Ambrane India, Attitude, Boat, Bombay Shaving Company, Classic Themes, I-Gear, Jack and Jones, Koras India, Mario Gallery, Only, Puma, Scott International, Seedeer India Pvt Ltd, Skechers, Techzo and Vero Moda will be a part of this new edition hosted by Messe Frankfurt India and Netlink Solutions (India) Ltd.

This year, Corporate Gifts Show 2022 will highlight what’s new and trending in the world of gifting:

  • Smart Electronics for Gifting: Intiginis Promotions will showcase a range of smart electronic products from Techzo at Corporate Gifts Show 2022, including: LED desk lamp with wireless charger, smart flask with active temperature display and built-in tea filter, wireless portable vacuum cleaner and flexible torch with magnetic and telescopic attachment, among others.
  • Gifting with a Noble Cause: Supporting specially abled artists, The Mouth and Foot Painting Artists Association (MFPA) sells paintings, artworks and other handicrafts such as clothes, home décor items and stationery providing them with an independent livelihood. MFPA will showcase their artistic designs and products at Corporate Gifts Show 2022.
  • Sustainable and Skin-Friendly Towels: The surge in demand for anti-viral and anti-bacterial products has brought new life-changing innovations into light. Standing as a prime example, Doctor Towels produces an array of towels that are not only antimicrobial and skin friendly, but also made from sustainable natural fibers like cotton, banana yarn as well as bamboo fiber.
  • Personalized Leather Accessories: A budding Indian startup, The Messy Corner are ready to showcase personalized gifting choices in leather bound products such as diaries, laptop and Ipad sleeves, travel pouch and wallets, AirPods covers and sling bags before the Indian consumers.
  • Creative and Legendary Designs: Mario Gallery produces customizable gifting products and merchandise dedicated to the work of Legendary Artist Mario de Miranda including crockery, lightings, murals, homeware, bags, apparels and stationery items which will be curated during the exhibition.
  • Apparel and Accessories From Top Brands: As an Indian family-owned business, Kasa Enterprises offers PAN India networking solutions by taking exclusive rights from brands. At Corporate Gifts Show 2022, the Bangalore-based brand will be showcasing a wide variety of apparels and accessories from fashion brands like Jack & Jones, Only and Vero Moda.
  • Endless Choices in Gifting: Seedeer Indiacan import products from any corner of the world and bringing them to its consumer’s doorstep, thanks to its powerful and widespread logistics network. Its consumers can choose from 3 million SKUs spread across consumer electronics, apparels, accessories, footwear, bags and luggage, toys and stationery, gifting, home and kitchen as well as automobile accessories.

Corporate Gifts Show 2022 will give the participating brands a strong and promising platform to showcase their latest innovations and offerings for the gifting segment, furthermore engage in productive business networking and contributing to India’s rising demand in the premium and corporate gifting segment.

Consumer Goods Shows Highlight Gifting Trends