Laguna Beach has met Nashville with the arrival of California coastal-inspired, fine jewelry brand gorjana.

The high-end retailer opened to the public on April 8. Its 1,111-square-feet building sits directly alongside fellow recently opened boutique LoveShackFancy on 2301 12th Ave S.

Founded and headquartered in 2004 by spouses Gorjana and Jason Griffin Reidel, gorjana has gained a dedicated following over the years, especially on social media platforms such as Instagram and TikTok. Because it is a viral company, gorjana already was familiar amongst a sizable number of Nashville shoppers before it made its home here.

"What's Your Vibe?" collection and charms by gorjana.

“Something that we definitely noticed from being open since last Friday is that we already had a lot of brand awareness,” said Raquel Man, Multi-Store Manager at gorjana. “There were so many customers that walked in saying ‘I’ve heard of you guys from Instagram’ or ‘I’ve been to Laguna Beach or the California stores.’ It seems like Nashville has a large population of people who have visited us elsewhere, so they’re really excited to have us here too.”