A well-liked sweet and reward store is extending its candy succeed in within the Lehigh Valley.

Grandpa Joe’s Sweet Store, sporting a big selection of sweet bars, gummies, fudge and different candies, is tentatively set to open its moment Lehigh Valley retailer and thirteenth location general at 4:05 p.m. Thursday at 304 Major St. in Emmaus, proprietor Christopher Beers stated.

The trade, which has retail retail outlets in Pennsylvania, Ohio and Florida, opened its first Lehigh Valley retailer in 2019 on Major Boulevard in downtown Bethlehem.

“The Bethlehem retailer continues, and it’s doing phenomenally,” Beers stated. “The Emmaus location will proceed my imaginative and prescient to spend money on small cities right through the rustic.”

The Emmaus retailer, subsequent to Swadee Thai Area, will occupy a renovated house that in the past housed girls’s model retailer Decorated Equipment Boutique, which closed in April.

It is going to be offering the trade’ complete vary of goods, together with greater than 1,200 varieties of sweet (new and sentimental manufacturers), over 250 kinds of glass bottled soda and distinctive presents reminiscent of funny socks, dish towels, espresso mugs and toys.

Grandpa Joe’s, named after a first-rate persona of the preferred 1971 movie “Willy Wonka & the Chocolate Manufacturing facility,” additionally sells magnets, puzzles, Funko POP! figures, toys like Etch a Caricature and Rubik’s Cubes and video games like Clue, Monopoly and Candyland.

Many pieces are related to well-liked films and tv displays reminiscent of “Elf,” “Seinfeld,” “Schitt’s Creek” and the “Harry Potter” movie sequence.

“We’re in reality emphasizing video games and toys,” Beers stated. “We’ve were given a lovely just right quantity of house devoted to those pieces, which we went for in Bethlehem, however the variety’s in reality advanced since we’ve opened.”

Moreover, the Emmaus store will characteristic Grandpa Joe’s “Global Well-known $5 Sweet Buffet,” with greater than 100 bulk sweet alternatives.

Children of every age will have the ability to fill a field with their favourite treats, together with Albanese peach rings, caramel lotions, banana Runts, M&M’s, Reese’s Items, Bitter Patch Children and Andes mints, for $5, Beers stated. The typical field holds between a part pound and a pound of sweet.

“There are plastic bulk containers, with scoops and tongs, and shoppers strategically select what pieces they need to put within the field,” Beers stated. “So long as the lid closes, it doesn’t matter what they put within the field from that wall, it’s $5.”

The shop will promote mainstream sweet reminiscent of Milky Approach and 3 Musketeers bars, to be had in instances and unmarried programs, but it surely additionally will lift extra distinctive sorts, together with world sweet from Australia, Japan, and the UK.

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The day by day replace for the Lehigh Valley trade particular person.

“We’ve been operating on our world variety, and I feel we’ve in reality fine-tuned a just right assortment,” Beers stated. “We now have chips from Thailand and Japan, German sweets and much more.”

Probably the most distinctive chocolates that Grandpa Joe’s provides come with the Abba-Zabba, a taffy sweet bar with a peanut butter heart; Rocky Highway bar, that includes milk chocolate-coated marshmallow with cashews; and Zagnut bar, that includes a crunchy peanut butter heart surrounded by means of toasted coconut flakes, made well-known within the “Beetlejuice” film.

Different well-liked pieces come with Airheads, Alien Fluff Bitter Watermelon Cotton Sweet, Astro Pops, Astronaut Ice Cream, Bazooka Bubble Gum, Large League Bite, Charms Blow Pops, Charleston Bite, Jelly Abdominal jellybeans, Laffy Taffy, Mallo Cups, Mentos, Peeps marshmallow chicks, Pez, Pop Rocks and Sky Bars.

Beers, who grew up in Lehighton, based the corporate in 2012 in Pittsburgh.

A Poconos retailer operates in Stroudsburg, and Beers expects to open a 3rd Lehigh Valley outpost at a yet-to-be-determined location inside of a 12 months.

“After I opened in Bethlehem, I stated my sport plan was once to open every other one within the Lehigh Valley inside of 365 days, however then the entire global close down,” stated Beers, referencing the COVID-19 pandemic. “So, I’m apprehensive to mention anything else, however within the better Lehigh Valley area, sure, there will probably be every other Grandpa Joe’s within the subsequent 365 days. That’s undoubtedly within the works.”

The Emmaus retailer will probably be open 10 a.m. to eight p.m. Sunday thru Thursday and 10 a.m. to 9 p.m. Fridays and Saturdays. Information: 484-519-1651; grandpajoescandyshop.com.