Inching Towards A Better Future. India is one of the many countries that have witnessed a tremendous change in fashion over the last few decades. With globalization, the country has always been able to keep pace with the changing trends and tastes in the international scene. However, it has been a fact that Indian fashion has lagged behind those in developed countries. While this is the case, it is no longer such a big problem. With so many fashion institutes and boutiques spreading their wings in every major city of the country, it is possible for the creative people of India to express themselves in different ways.
India is still a relatively developing country with a rich ancient garment tradition, but an ever increasingly growing fashion market. Though only a handful of popular designers existed before the 1980s, especially in the eastern segment, the late 80s and the early 1990s saw a significant spurt in growth. Now, thanks to various social, economic, and technological improvements, India is poised to become a significant force in the global fashion scene in the coming years.
Besides being the fastest-growing country in the world, India is also home to numerous top designers, most of whom are now famous all over the world. This has resulted in a considerable surge in the demand for Indian apparel, which is now catching up with that of the western market. Since there is a lot of scope for improvement in the quality of Indian apparel, it is possible for Indian fashion to improve significantly, thanks to the following major influences.
Firstly, Indian Clothing is influenced by its geographical location, which is primarily influenced by the caste and community based structure of the country. As already mentioned, there is great influence on the traditional rural dress from the east and South, which originates from the Punjabi and Bengali communities. However, there has been a lot of progress in this field recently, as there are many new woven forms coming into existence nowadays. These include the designer sarees (which are extremely popular), which are highly popular among the women of Indian origin and have successfully conquered the hearts of celebrities across the world.
Secondly, Indian embroidered apparel has successfully grabbed the attention of international fashion designers. Some of these include Prabhas, who is famous for designing the Patiala Salwar Kameez, and Anushka Shetty, who is famous for her impressive collections including the Patiala Salwar Kameez. Besides, many other designers from different parts of the world have also been inspired by the Indian designs, and are launching their own line of apparel.
Since there is no dearth of talented and creative designers in India today, looking at the variety of patterns available, it is not surprising that many young women from the rural areas of the country, as well as from the west, are increasingly attracted towards this type of Indian attire. This is because of its simplicity, as well as its comfort. The main reason for such popularity of this type of Indian attire is that it is a combination of the conventional as well as contemporary dress sense, without losing the original essence of traditional Indian culture.
There are many international fashion weeks in the country, which further accentuates the popularity of the Indian outfits. The success of the designers working in the Indian fashion industry is largely attributed to the Indian fashion industry’s unprecedented success story in recent times. The young women of the rural areas have turned out great stars in this field and have created a rage in the fashion world.
One of the major reasons behind this rise in popularity is that they have been able to wear Indian garments like the lehenga choli, with a western fashion twist! These garments have always been in demand among the western fashion community, but now, with the rising popularity of urban wear in particular, they have managed to penetrate the mainstream and become hot favorites amongst the young women belonging to all age groups. It is due to their unique designs that attract the attention of the young women. Their unique cuts, embroidery work, dazzling beads and zari patterns are enough to set the latest fashion trends in every fashion freak’s closet. Amongst this wide variety of designs, the salwar kameez has emerged as one of the most preferred wears for the autumn and winter seasons, as they come in a wonderful combination of comfort as well as trendiness.