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7 Habits for a Long, Healthy Life

7 Habits for a Long, Healthy Life

Small but lasting changes

As a registered dietitian nutritionist, I’ve been teaching clients how to cultivate better habits to live healthier lives for nearly three decades.

While eating well and exercising regularly are key elements to a healthy lifestyle, managing stress, getting enough sleep and cultivating meaningful relationships are equally important.

Many people think that living a healthy life requires a lot of work and is time consuming. Not the case.

The key to creating good habits is to focus on making small actionable changes you stick with consistently so that they become part of your daily routine. For example, this study found that small dietary changes can help people be healthier. University of Michigan researchers found that, while eating a hot dog could cost you 36 minutes of healthy life, enjoying a serving of nuts instead may help you gain 26 minutes of extra life.

Here are seven of my go-to habits to consider adopting for a healthier life.

1. Get to know yourself.

It’s important to know yourself and recognize what works — and what doesn’t work — for you. I’ve counseled many different types of clients over the years, and they have different routines and preferences.

Some clients enjoy eating a larger breakfast, while others are in a rush in the morning and get by grabbing a yogurt and a piece of fruit. Some enjoy exercising outdoors (like me), while others prefer working out at a gym.

Take some time to reflect on what you like and on what works for you. It will be much easier to make small changes you can stick with for the long haul.

2. Keep healthy food at arm’s reach.

The foods you keep in your home are what you will eat — even if you think otherwise. By far the easiest way to eat better is to keep healthy foods in your home. Keep the fridge and pantry stocked with an assortment of produce, both fresh and frozen, oats and other whole grains, nuts and nut butters, beans, yogurt, fish and chicken.

Including simple grab-and-go foods like hummus, baby carrots, berries, nuts and air popped popcorn will also help ensure that you nibble on healthy snacks.

And the adage “out of sight, out of mind” rings true. If you want to keep the occasional cookies and cake in your house, stash them away so they’re less tempting.

3. Eat a colorful salad every day.

Eating salads are a great way to get a variety of nutrients without too many calories. The different colors of vegetables impart different nutrients, so it’s best to choose a colorful variety.

Fill up on produce you enjoy — you’ve got enough to choose from. Several top picks include romaine lettuce, kale or spinach topped with a colorful assortment of tomatoes, carrots, red peppers, beets, mushrooms and cucumbers.

If you don’t love salads or aren’t in the mood, another way to get your veggies is to enjoy a vegetable-based soup or to eat your favorite vegetables grilled or lightly sautéed. You’ll still get the healthy nutrients, including antioxidant vitamins A and C, vitamin K, folate, potassium and fiber.

4. Find movement that feels good.

I’m often asked, “what’s the best exercise to do?”

My response is the one that you enjoy and will consistently do. Here are a few questions to ask yourself:

— Do I prefer to exercise in the morning or evening?

— Outdoors or at a gym?

— Solo or in a class?

Get to know what works for you. I love to swim and take yoga classes while also biking outdoors in nature. It’s quite rare to get me to work out on a stationary bike because I don’t enjoy it.

Be consistent and try incorporating some kind of movement most days. It’s better to exercise regularly for 30 minutes a day than to work out for 2 hours on the weekend.

And lifestyle activities like taking the stairs, walking your dog and parking a few blocks away from your destination and walking also count. It’s a good idea to plan your fitness routine instead of leaving it to chance. Put it on your calendar.

Regular exercise helps keep your weight in check while also helping to improve your mood, improve your sleep and alleviate stress.

5. Cook some of your meals at home.

I love eating out, but I also enjoy cooking and preparing my own meals at home. Research shows that restaurant foods are higher in calories, saturated fat, sugar and sodium, which can contribute to obesity and also have a negative impact on your health. This is no surprise as my research found that restaurant portions are over-sized, often two-to-five times larger than they were in the past.

Cooking your meals at home helps you to keep your portion sizes in check and enables you to be the boss of what goes into the food you’re cooking. When cooking at home, I try to cook with lots of fresh vegetables, beans, whole grains, and healthy oils. I keep my salads colorful and add flavor by topping them with avocado, roasted chickpeas, water chestnuts and homemade dressing.

6. Pay attention to your portions.

While you don’t have to weigh and measure everything you eat, I advise that you become conscious of how much you are eating.

It’s easy to eat too much and not even realize it. For example, when pouring cereal, many people pour three cups into a bowl instead of the recommended one cup. And while you may be enjoying a low-sugar healthy whole grain cereal, if your portion is too big, you’ll end up consuming too many calories.

One of the simplest ways to practice portion control is eat mindfully and pay attention to your hunger levels. Tune into your inner wisdom, and if you have the urge to go for a double portion, ask yourself if you are hungry or bored.

Another simple trick I write about in my book “Finally Full, Finally Slim” is to practice plate therapy. While we often fill our plate with a large piece of meat, a heaping helping of rice or mashed potatoes and one lonesome broccoli floret, instead fill half your plate with mixed vegetables, a quarter healthy starch like sweet potatoes or quinoa and the other quarter healthy protein like fish, chicken, beans or tofu.

7. Be positive.

Instead of dwelling on what you shouldn’t eat, focus instead on foods you can enjoy. I tell my clients that no restaurant or food is completely off limits. You can generally find something healthy to eat on a restaurant menu.

And, thinking positive thoughts, in general, while being grateful for the good in your life will make you healthier and happier too.

So, while counting your steps, count your blessings as well.

7 habits for a long, healthy life:

— Get to know yourself.

— Keep healthy food at arm’s reach.

— Eat a colorful salad every day.

— Find movement that feels good.

— Cook some of your meals at home.

— Pay attention to your portions.

— Be positive.

Lisa R. Young, PhD, RDN, CDN is an internationally recognized nutritionist and portion control expert. With over three decades of experience, she is an adjunct professor of nutrition at New York University, author, international lecturer and a media consultant. As a registered dietitian nutritionist in private practice, Young counsels adults and children on a wide variety of nutrition and health issues, lectures internationally and serves as a consultant and nutrition advisor to corporations and health departments.

One of the leading experts on portion sizes, Young is the author of “Finally Full, Finally Slimand “The Portion Teller Plan.” She has also authored numerous peer-reviewed research articles on portion sizes and served as an adviser to the NYC Department of Health and Mental Hygiene on its various portion-control initiatives. Major media outlets, including the New York Times, the Wall Street Journal, Newsweek, CNN, FOX, NBC, ABC and CBS, routinely call on Young as an expert voice on nutrition, wellness, and portion control. Dr Young is also on the medical advisory board of Eat This, Not That! She appeared in the award-winning documentary “Super Size Me.”

Young received her doctorate in nutrition from New York University and her bachelor’s degree in health care administration from the Wharton School of the University of Pennsylvania. The Israel Cancer Research Fund named Young a “Woman of Action.”


What Does Fashion Mean?

What Does Fashion Mean?

What Does Fashion Mean?
When it comes to choosing a fashion style, one never runs out of choices. There is a wide range of styles, colors, textures, materials used, makes and brands available. Choosing a wardrobe is never an easy task. There is always something that will make you look unique, special and different.

fashion style
Vintage Style. Vintage style is about the classy refined looks and elegance. These are classic materials and fashion which came into being in a bygone age but still is not that bygone years.

This fashion style is associated with sophistication and class. Women who are famous, or who have their own fan base would wear this type of clothing. They are wearing clothing that exude class and are in tune with the times they are wearing. They are not wearing clothing that is out of style and they are not wearing clothes that are beyond their means.

Fashionistas also like to experiment on what they wear on a daily basis. They want to change their looks on a regular basis. They want to wear bolder shades of their favorite color for example. To complete their bold look, they wear bolder clothing such as darker jeans, skirts, dresses, etc. Color is an important aspect of wearing fashion. If a woman is not bold, she would not dare to wear bolder colors.

Classic Fashion Style. The classic fashion style is associated with the image source. Women who are famous can afford to buy expensive dresses. They may also have the privilege of buying designer brand clothes. Since they are so popular, the images that depict them will be seen by many.

A typical piece of clothing worn by a celebrity or a fashion style for women is a leather jacket. They may also wear denim jeans, skirts, and blouses with plunging necklines. Leather jackets are an image source, an accessory for the rich and famous, and everyone in between.

Sports Fashion. There are many women who love sports. These clothes can be used as costume for occasions, or they may serve the purpose of wearing during exercise. Skirts can be sporty, tight legged jeans can be sporty, and so can a tank top and shorts combination.

Work Wear. A good fashion style can also be equated with work wear. An office full of young people wearing casual clothes is not viewed in a conservative manner, and therefore it is seen as more acceptable.

Ethnic/Nationality. The culture of each country can be seen in their clothing styles. The countries like the Japanese, Korean, Chinese, and Indian are quite fashionable with their clothing. The clothes of men and women are separated by culture, yet the fashion style of each country can be seen through their fashion styles.

Image Source. An image source can be anything, be it music, movies, television shows, etc. Some countries like China and India have a very eclectic fashion style where anything goes from sarees to salwar kameez to kimono dresses. An image source is therefore anything that gives a person a certain look or style.

Short and Long Sleeves. The length of the sleeves and the height of the buttons can be taken into consideration while choosing a new fashion style. A sleeveless shirt will be seen as conservative and a long sleeve will be seen as trendy. The height of the buttons should also be considered and should not be too low or too high.

Color of Clothing. The color of a clothing styles depends on the country and the culture of that country. For instance, in China red is more popular than blue, which in Europe is mostly green. In Japan the most popular fashion style is the one without any image source and this is mainly because they do not wear shirts or any other articles of clothing.

Jeans. Jeans are available in different cuts and styles. The cuts of jeans are dependent on the image source. For instance, in China they prefer low rise jeans so that the legs are not visible. However, in America high rise jeans are more popular.

Inside the Met’s Patchwork-Style Survey of American Fashion

Inside the Met’s Patchwork-Style Survey of American Fashion

Inside the Met’s Patchwork-Style Survey of American Fashion

The Met Gala is a celebration of timeless glamour—nobody can deny that. Every fall, the Museum sets the stage for culture’s ultimate cross-over episode, in which our favorite stars, past and present, mingle and pay homage to one another (see: Lourdes de Leon recalling Cher in a pink Moschino number, or Troye Sivan’s a legendary tribute to ’90s-era Gwyneth Paltrow). But for all the hustle and bustle it brings to the Museum’s halls, the Met Gala can distract from the months of research and planning that goes into the Costume Institute’s annual exhibitions. This year, the fête marked the opening of In America: A Lexicon of Fashion—a presentation that “establishes a modern vocabulary” of contemporary American design by putting words to the most jaw-dropping and genre-bending fashion moments of our era. Now that the chaos has died down, we take a look at the exhibition that provided the backdrop—and the inspiration— for a night of glitzy celebrity hedonism.


On the morning of the exhibition’s press preview, Anna Wintour, the event’s overseer and visionary, made her rounds flanked by a gaggle of Vogue girls. The show, a survey of American fashion featuring nearly 100 creations by American designers (arranged in cases like the patches of a quilt), was organized by feeling— Joy, Strength, Nostalgia, and Wonder, among others—sending a clear message about the feeling of unity that inspired Wintour’s curatorial approach.


More intriguing as the pieces themselves was their orientation— a dress by No Sesso‘s Pierre Davis, the first trans woman to ever present a collection during New York Fashion Week NYFW, was positioned alongside some of Ralph Lauren’s quintessential American denim and a contemporary patchwork Bode design, revealing the evolving and diverse history of a raucous country forever splitting at the seams. In addition to setting up these powerful contrasts, the show managed to hit the nostalgia spot by  touching on the minimalism and effortless sensuality of American style— highlighting the simple designs of ’90s Donna Karan and Calvin Klein, along with a few dreamy Halston pieces and refined Carolina Herrera gowns. As I worked my way through the gallery, I ran into Jill Krementz—the legendary photographer who famously shot Andy Warhol and Alfred Hitchcock. Before we left, she asked to take my picture. She liked my outfit: a thrifted Ralph Lauren slacks and a pair of Converse shoes from a recent Rick Owens collaboration. Her request to photograph my clothes, a made by two designers who have shaped the past and present of American stye, was a perfect conclusion to the exhibition.

Part two, In America: An Anthology of Fashion will open May 5, 2022.


The Best Street Style From Milan Fashion Week Spring/Summer 2022

The Best Street Style From Milan Fashion Week Spring/Summer 2022
Milan Fashion Week
MILAN, ITALY – SEPTEMBER 23: Xenia Adonts, Caroline Daur and Tamara Kalinic seen outside Etro during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Christian Vierig/Getty Images)

As the world opened up abroad this season, the buzzword “hot vaxxed summer” was on everyone’s lips. If fashion month this September has promised anything for the Spring/Summer 2022, it’s looking more like a “hot maxxed summer” come June next year. From New York to London and now in Milan, designers have promised (and delivered) on maximalist design cues. Think Collina Strada’s “chaotic good” energy from NYC and Rejina Pyo’s poolside pieces via the UK.

The industry’s gaggle of editors, influencer and stylists have responded and as fashion week travels to the Italian city of Milan, street style has taken cue. Outside some of the most anticipated runways including Kim Jones’ Fendi collection, Max Mara and Roberto Cavalli, attendees wore an amalgamation clean and crisp tailoring – a specialty of the Italian people – and era-inspired pieces.

There was a nod to seventies-esque colour and head-to-toe leather. Y2K’s polarising trends including micro prints and neon colour-blocking was also out in force.

Before the runways fly further north to Paris on September 28, below we look at some of the best street style from Milan Fashion Week SS/22 below.

MILAN, ITALY – SEPTEMBER 22: Models pose after the Fendi fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 22, 2021 in Milan, Italy. (Photo by Valentina Frugiuele/Getty Images)
MILAN, ITALY – SEPTEMBER 23: A guest is seen wearing dress with print outside Etro during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
MILAN, ITALY – SEPTEMBER 23: A guest is seen outside Etro during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
MILAN, ITALY – SEPTEMBER 22: A guest outside the Alberta Ferretti fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 22, 2021 in Milan, Italy. (Photo by Edward Berthelot/Getty Images)
MILAN, ITALY – SEPTEMBER 22: Emili Sindlev outside the Alberta Ferretti fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 22, 2021 in Milan, Italy. (Photo by Edward Berthelot/Getty Images)
MILAN, ITALY – SEPTEMBER 23: Alice Barbier wearing grey pants seen outside Armani during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
MILAN, ITALY – SEPTEMBER 23: A guest is seen wearing black coat, blue pants, bag outside Etro during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
MILAN, ITALY – SEPTEMBER 22: Mija Knezevic is seen wearing white coat, denim jeans, purple bag outside Alberta Ferretti during the Milan Fashion Week – Spring / Summer 2022 on September 22, 2021 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
MILAN, ITALY – SEPTEMBER 22: Leonie Hanne outside the Fendi fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 22, 2021 in Milan, Italy. (Photo by Edward Berthelot/Getty Images)
MILAN, ITALY – SEPTEMBER 23: Elisa Nalin outside Etro fashion show during the Milan Fashion Week – Spring / Summer 2022 on September 23, 2021 in Milan, Italy. (Photo by Valentina Frugiuele/Getty Images)


Street Style From New York Fashion Week Spring 2022

Street Style From New York Fashion Week Spring 2022

Alaa Balkhy, consultant| @alaa| Dalood jacket, Kule pants, Louis Vuitton bag, Margiela boots, Katimo top.
Photo: Liisa Jokinen

Coming off of three seasons of no IRL shows because of the pandemic, NYFW is back, in person and in full swing, for spring/summer 2022. After a year and a half of not having a reason to wear our favorite threads and accessories, we can finally dig into the closet and bring them out to see and be seen once again. Photographer Liisa Jokinen, creator of NYC Looks and founder of Gem, caught these stylish NYFW attendees on day five outside of Khaite, Puppets & Puppets, and Vaquera. Scroll down to see their styles and hear how their looks came together.

Alicia Mackin, influencer


NeuByrne and Liselle Kiss.

Laura Neilson, fashion writer and journalist


Vintage slip, J.Crew T-shirt, vintage Lacoste jacket, Saint Laurent sunglasses, and Adidas sneakers.

“What inspires my style is the occasion, the weather and the energy of the day. New York City, to be frank. When the city feels alive, I think I channel that into what a put on in the morning.”

Alaa Balkhy, consultant


Dalood jacket, Kule pants, Louis Vuitton bag, Margiela boots, Katimo top.

Mui-Hai Chu, style director at Flaunt magazine


Marine Serre top, Uniqlo Lemaire jeans, Dries van Noten shoes, Delaroq bag, and Oakley sunnies.

Rajni Lucienne Jacques, global head of fashion and beauty at Snapchat


Series top, Les P’tites Bombes pants, Jonathan Cohen sweater, shoes Ugg + Eckhaus Latta boogie platform.

Ayuka Matsumoto, journalist and creative director


Delpozo by Josep Font jacket and shoes, Totême skirt, Plan C bag, Rosantica earrings.

“My style is inspired by my mom when she was younger. My parents used to run kimono business in Japan and I grew up surrounded by a lot of colorful kimonos.”

Emma Kohlmann, painter


Thrifted pants, shoes, and scarf, Merritt Meacham shirt, bag from a leather shop in Italy.

“My style inspiration is convenience but elegance.”

Matthew Domescek


Caroline Kepley, interior designer


“I’m wearing mostly vintage. [I’m inspired by] my friends and family, textures & materials, travel, and film.”

Courtney Mawhorr, fashion influencer 


Pollux dress.

“’90s fashion inspires my style.”

Taylor Trabulus, art gallery curator


Margiela shoes, Gaultier blouse, and vintage skirt.

“My style is inspired by my dog Misty.”

Callan Malone, writer and stylist


Puppets and Puppets dress and bag, MNZ shoes, Chopova Lowena necklace.

Liisa Jokinen

Isabella Lalonde, founder of Beepy Bella


Tyler McGillivary top, Acne Studios skirt, Beepy Bella x Lirika Matoshi purse and Simone Rocha shoes.

“Playing with forms, patterns, textures and shapes inspire my style. I often dress like a playful character from my inner fantasy world, which is inspired by sci-fi movies and nature.”

Mi-Anne Chan, director of creative development at

Teen Vogue, them., and LOVE magazine


Miaou corset, vintage skirt, KKco tights and Shop Peche loafers.

“I’m very inspired by texture and pattern right now and how they can be layered to create a fuller, more decadent moment. The pandemic has really reenergized the excitement around putting together a fun, interesting outfit that makes me feel like I’m representing myself on the outside, which in turns helps me do that on the inside, too.”

Sasha Frolova, actress and photographer


Vintage Armani skirt, Karo Koru puka shell necklace, recycled bodega bag.

“I think my style is where grandmas and kindergartners practicality meet on a Venn diagram. If it makes sense to me, I’ll give it a shot. It must always be sensible enough to walk across Manhattan in one piece and ideally not so flashy that you get stared to death along the way. When in doubt pair stripes with stripes.”

Jiashan Liu, fashion designer and model


“My inspiration is on-the-go easy, model off-duty look. Puppets & Puppets is such fun brand to walk for, so put myself in a purple mood for the job.”

Susan Alexandra, founder of Susan Alexandra


Vintage Betsey Johnson corset, vintage shorts, Crocs and bike helmet, with Susan Alexandra bags and jewelry.

“The number one thing that [inspires] my style is the clothes I dreamed of wearing when I was little and things that are easy to ride my bike in!”

Jesús Hilario-Reyes aka Morenxxx, artist and DJ


Black fishnet dress from a sex store, Comme des Garçon skirt and shoes, Margiela bag.

“Recently my style has been really inspired by anime and Final Fantasy, also a sort of a deconstructed approach to the original Gossip Girl.”

Ryan Cardoso, photographer & filmmaker


“Uniforms, the beauty supply store, and shapes inspire my style.”

Claire Sullivan


Dorian Electra, musician


Angel, musician and model


Collina Strada.

Liisa Jokinen

Julia Gall, style director at Marie Clare


Gucci frames, Ganni shirt, Kendra Scott necklace.

Kristen Bateman, writer and creative consultant


Taylor Dorry dress and t-shirt, Dauphinette necklace, Schiaparelli earrings, Ashley Williams hair clip, Gucci loafers, Brother Vellies socks, Marni bag.

Rachel Hodin, senior fashion writer at Moda Operandi


Priscavera slip, Paco Rabanne embellished vest and bag, Celine shoes, Gucci sunglasses, and Simone Rocha socks. 

“Recently [I’ve] been into early-mid 90s Prada, Miu Miu, and Todd Oldham with a bit of early ‘00s Tara Reid.”

Chloe King, brand relations lead at luxury stores


Nike top, Christopher John Rogers skirt, Dries van Noten necklace.

Scarlett Hao, fashion influencer


C’estd top, ASOS skirt, Jeff Wan bag, Z_code_Z shoes, and Chloe sunglasses. 

“Color is always my inspiration, living a vivid life is the same as my outfits! I love color blocks, purple and peacock green is my new favorite combination.”

Tiana Randall, editor at Office Magazine 


“My grandma inspires everything I wear I’m actually wearing a button up I stole from her closet.”

Djeélybacar Kouyaté, NYU student


“I woke up and the weather said it’s partly cloudy, so [I said] let’s just match the clouds.”

Brycen Saunders, editor at Hypebeast


Fried Rice pants, Random Identities boots, Gucci sunglasses.

“What inspires my style is a blend of personal narratives and experiences. Specifically, how elders in my family have always been the lexicon of style as a way of putting clothes on as a form of daily armor. Other than that, I love toned down ensembles that have one or two more exciting garments paired with them.”

Stixx Mathews, brand at Glossier


Acne Studios blazer, Zara shirt, Marc Jacobs skirt, Maison Margiela shoes, Chanel bag. 

“As I’m a bit older now, I’m into effortless chic. Clean lines and clean cuts.”

Kamyiis, photographer 


Telfar bag, Asos top and boots. 

“My style is a mixture of vintage & new. Looks from the 90’s [will] always be my kind of style. From the colors to the fabrics and designs.”

Megan Carter, stylist and designer


Vintage co-ord set.

Rap Sarmiento, fashion editor


Manila Mixtape hat, Marni vest, Dolls Kills skirt, Ambush x Converse shoes, Fendi bag. 

“My look was inspired by Filipino Canadian tennis player Leylah Fernandez playing in the US Open Finals today.”

Richie Shazam


Kobe Boateng, fashion photographer 


Bottega Veneta shoes and sunglasses, Rag & Bone pants and Alfani shirt. 

“My inspiration now a days has just been free spirited. Simple but loud.”

Dylan Kelly, associate editor at HYPEBEAST


Desigual top, GmbH pants, Converse x Rick Owens shoes, Christian Cowan sunglasses. 

“I like to push my own boundaries with my style and take risks that ultimately make me feel more confident. I’m also inspired by the streets of New York.”

Eiffel Tyler, editor-in-chief Fashionista.com


ASOS top, Madewell jeans, Larroudé shoes, Chanel bag, and a self-made necklace.

Liisa Jokinen

Agustin Rein, textile specialist


Shirt is reworked vintage by @eat_da_rich, pants Theory, and shoes are Trash & Vaudeville.

“I’m inspired by New Romantic neo-Gothic neo-Renaissance and the unknown.”

Damon King, wardrobe stylist


Neoity sweater, mnml pants, Maison Margiela shoes, Telfar bag.

“What inspires my current style is challenging conventions and gender norms, 70s patterns, textures, and silhouettes.”

Alexis Colby, designer


Vintage crochet top from Japan, vintage Levi’s, handmade clogs from Clog Shop on Etsy.

“My Nana is my main inspiration for my style!! She gave me all my sterling pieces and is the flyest woman I know. She always my reference.”

Felah Voltaire, photographer and vintage seller


Wearing vintage.

Samuel Hine, senior associate editor at GQ


Prada shoes, Celine trousers, a vintage tee, and a knit vest by Ella Emhoff.

“Ella made me the vest for my birthday and it’s my new prized possession.”

Chioma Nnadi, editor of Vogue.com


Vintage Versus skirt and Carlos Nazario for Buttero boots.

“I went to Miami earlier this year and I feel like it shook up my style ever so slightly. This look is very much in that mood, especially the skirt, I love the Matisse-style squiggles. My friend Carlos Nazario designed these boots for Buttero and they’re my new favorite thing. So comfy and just ready for anything.”

Mecca Mozelle, model and creative


Thrifted mesh top with suede black pants.

“what inspires my style right now is taking ownership in my essence, whether it’s being “risky” and revealing, fluid but sexy, and just where the world is today I want to walk every day as my highest self. Whatever makes me feel good.”

​​Taylor Hawkins, fashion model


Zara leather jacket, silver boots she spray painted, Buffalo Exchange earrings, Aziza Handcrafted toothpiece.

“I’m most inspired by upcycling fashion at the moment. I love thrifting, and repurposing pieces. Fast fashion has become very popular in recent years, but the effect it has on our planet is horrible. So when I can take someone else’s ‘trash’ and turn it into my own treasure, I find that really inspiring.”

Sebastien Day, stylist 


Enfants Riches Déprimés top, Victoria Beckham pants, Nike shoes, and Marc Jacob bag.

“My style is inspired by my mood currently, confidence and chic is what I call it.”

Imani Randolph, model


Fancy, traveling hairstylist


Lace corset top, green High rise leather pants, cream leather boots, Balenciaga hourglass handbag, satin black elbow gloves.

“Bottega definitely inspired the color green, but I’m always inspired by vintage fashion. From the 40s to the 2000s.”

Taylor Okata, stylist and creative Director

All Coach, Lexxola glasses, and his own jewelry.

D’Mahdnes LaVaughn, celebrity stylist 


Top from @saltmurphy, Jaded London pants, and a self-designed hat.

“I’m very inspired by cowboys!”

Arjun Ram Srivatsa, creative director at Condé Nast


Moscot glasses, Leila Plouffe bag, his grandfather’s lungi (tamilian loin cloth), Pleats Please shirt with tamil script.

Liana Satenstein, senior fashion writer at Vogue


Blumarine cardigan and pants, vintage Louis Vuitton bag, and Havaianas.

“I just wanna look saucy.”

Geraldine Chung, buyer and owner of @shoplcd

Eckhaus Latta top, Junya Watanabe pants, Balenciaga socks, vintage Celine shoes and Telfar bag.

“My style is inspired by comfort and the feeling of freedom when you accept yourself.”

Sophie Kemp, writer

Jil Sander blouse, an antique dress, Ferragamo heels, and a vintage bag.

“My style is inspired by 19th-century milkmaids, Vivienne Westwood in the ‘80s, fainting couches, and the writing of Renata Adler.”

Stevie Lee, DJ and stylist


Margiela, Prada, and Eckhaus Latta.

“The 90s rave scene inspires me.”

James Spitzenberger


Westwood pants and top.

Liisa Jokinen

Lynn Yaeger, contributing editor at Vogue and Vogue.com

Amy Sall, founder and editor, SUNU: Journal of African Affairs, Critical Thought + Aesthetics


Tatiana Hambro


Lack of Color bucket hat, Valentino boots, Marni tote, and an Alessandra Rich dress.


Tyler Franch, vice-president, fashion director at Hudson’s Bay Company 


Margiela, Dries, and Prada. 


“Currently inspired by getting back to life — optimism and joy.”

Achieng Agutu



Andreeva blazer dress, Valentino bag, the Attico shoes.

Larry Curran, director, personal stylist



“The inspiration was to have fun, as a nod to Moschino and to be a bit subversive, hence the white on a rainy day. Uniforms, questioning masculinity, innocence, old vs. new, discovery.”

Oscar Chavez, artist

OACHAVEZ button-up, Petrich0r tank top, GCDS jeans, Dr. Martens shoes, and vintage beret and belly chain.

“My style is currently inspired by Shelley Duvall in the ’70s, children’s school uniforms, Dolly Parton’s hair.”


Angel Emmanuel, fashion stylist


Vintage trench coat, Express jeans, Prada shoes.

Alok Vaid-Menon, author, performer, speaker


Desigual, Molly Goddard, Brandon Blackwood bag, and Kat Maconie shoes.

“I wanted to tell a compelling color story. I love how loud Moschino is, and I wanted to bring that same panache to the streets on my way to the show.“

Danielle Combs, senior creative editor at Hypebae


Norma Kamali catsuit, Namilia denim jacket and shorts, archival GCDS choker, Marc Jacobs platforms, and a Poppy Lissiman bag.

“My look draws inspiration from the glory days of disco glamour and my affinity for wearing statement-making styles.”

Livia Ishak, blogger



“If I can get to be a dress, this would be the dress: edgy, fun, and bold. I love the mixed patterns and the asymmetry of this dress. Wanted to bring fun patterns into the fall.”

Caroline Vazzana, author, fashion editor, stylist


Monse skirt, Marimekko top, Prada shoes, From St Xavier bag.

“For today I wanted something fun and feminine but with an edge. My Monse skirt was perfect because it created really cool texture in the look, while the Marimekko top brought a more playful vibe.”

Jen, lifestyle creator


Urban Outfitters T-shirt and skirt, Lioness Fashion jacket, Michael Kors sandals, Cult Gaia necklace, Gucci bag and clutch.

“My inspiration today was Gucci but making it street style.”

Faith Blackshear, fashion model


Zara, Sage Aubrey bag.

“Currently, my style is mostly inspired by off-duty looks with a hint of editorial fashion. I love looks that you can wear on and off the runway and make a statement!”

Gregoria Reyes-Lou, lifestyle influencer


Rebecca Minkoff dress, Dr. Martens shoes, Jeff Want bag, YSL sunglasses, necklace by Tova, and blazer by River Island.

“I am inspired by texture and the energy of the season. I like to feel vibrant and dress the way I feel at the moment.”

Liisa Jokinen

Funmi Akinyode


Maryam Nassir Zadeh dress and boots. Cassandra Mayela bra and bottoms.

“After spending so long in lockdown and mourning the outfits that never got to have their moment, I’m all about pulling a full look. The days of me second guessing myself and asking if something is ‘too much’ are over. Who knows what tomorrow will bring. Might as well look your best while you still can.”

Mina Alyeshmerni, store owner


Vintage pants, Hyein Seo top, Lululemon scrunchie, Maryam Nassir Zadeh shoes, Building Block bag.

“I’m always inspired by menswear, unique shapes, silhouettes, and drapes, but currently embracing a ’90s e-girl femininity. Anything comfortable with a wink. Being wrapped in swathes of summer fabrics.”

Rachel Tashijan, fashion critic for GQ


Malvika Sheth, digital creator


C/MEO Collective printed dress, Nanushka purple wrap dress, Jeffrey Campbell boots, JW Pei handbag, and Urban Outfitters sunglasses.

“I created the look knowing that I wanted to share and embody a piece of my culture. The flowers in my hair are from my traditional Indian classical dance (Bharata Natyam) ensemble. When it comes to the color combo, purple and orange is the color of one of my most special Bharata Natyam costumes. Also though, I’d definitely say the fact that we’re nearing Halloween helped!”

Courtney Trop


“I am inspired by ease. My shoes are Gucci, rest is Miriam.”

Shayna Arnold


Vintage Gianni Versace top, Maryam Nassir Zadeh shorts and boots, and bag from Venice, Italy.

“My style is inspired by textures and subtle intros of color.”

Quincie Zari


Thrifted sheer orange top and purple top, thrifted zebra-print skirt and zebra-print boots from @cityjunknyc.

“Currently inspired by loud prints and lots of color.”

Marissa Baklayan, stylist and casting director


Vintage Plein Sud top, Karly Laidlaw pants, Balenciaga shoes and sunglasses, Dries van Noten bag.

Morgan Vickery


1960s Afghan vest, Zimmerman blouse, vintage cowboy boots, 1940s amber resin purse, and cicada earrings.

“My style is inspired by fusing different eras, experimenting with traditionally gendered clothing, and mystic symbolism. I feel my best when my soul is reflected on the outside as well, and garments have a beautiful way of expressing that.”

Nicholas Mackinnon, stylist


Vintage Burberry shirt, vintage Jordache shorts, vintage Gucci loafers and vintage jewelry, Mulberry bag and sunglasses.

“I am usually inspired by ’80s and ’90s fashion and channeling that kind of cartoonish opulence of a certain wealthy older woman. It’s the first fashion week back since COVID started so I am trying to have fun and not take it so seriously.”

Rocky Snyda, musician


“Rihanna is inspiring me so heavy right now. But also just letting myself be inspired by the people and things around me and still being authentically me.”

Amy Julliette Levéfre, digital creator


Hellessy top and bottom.

“This city inspires me all the time, just seeing everyone’s amazing style, I’m always watching and learning different ways of street style.”

John Yuyi, visual artist


​​Whole look from Peter Do, except for Prada headscarf.

“I’m in the mood for long braids this week. Feeling Pisces. Gonna keep this look for a little bit longer.”

EJ Ellison, model and stylist


Vintage suit.

“My style is inspired by how I’m feeling that day. This morning I woke up and chose suiting! Good lines never go out of style!”

Yan, photographer


Peter Do two-piece faux-leather blazer, Daily Paper dress, YSL purse, Ganni boots. 

“I always like to play in between what’s particularly perceived as feminine and masculine. The Row, Peter Do, or Jil Sander, etc. I have way too many oversized/structural blazers and pants that are giving me the most confidence and comfort to be in. I think nowadays fashion doesn’t always have to be painful.”

José Criales-Unzueta


Elena Vélez top, Random Identities pants, Syro boots.

Jérôme Lamaar


5:31 shirt and Rick Owens bottoms.

Dalia Drake​


DICARA outfit.

“Currently what inspires me is my friend @s.Val. I got to take her to Proenza as her first show ever. She looked at the designers’ summer and spring line and said that we needed to wear leather and I said, ‘Let’s go with it, just give me some color!’”

Anéka Aitimova, fashion influencer


Cult Gaia dress, Jonak shoes, Polene bag, Victoria Beckham sunglasses.

Dusty, designer


Becky Akinyode, stylist


ATOMIC Rework and SC103.

Photographs by Liisa Jokinen

Liisa Jokinen is the creator of NYC Looks street style site and founder of the Gem vintage search app.


Milan Fashion Week Street Style

Milan Fashion Week Street Style
milan street style

Tyler Joe

The fashion flock has flown to Milano. See what they’re wearing front row at Fendi and Prada, Fausto Puglisi’s first show for Cavalli, Dolce, and Valentino in its hometown. Have an apertif and begin scrolling all the looks that leverage luxe knits and lots of leather,

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A lug sole boot makes everything cooler.

A perfect styling of gray and white.

This hat and a camel coat kill it.

Vicki embraces the ’80s suit.

Gabriella came to bring the joyful color.

Caro mixes shorts and coats.

We love the shades of green and camel here.

Bettina is a lady in Christopher John Rogers.

An entirely Milanese moment.

This whole vibe is very cool.

Gala wears the tweedy suit.

Rajni finds added height in Gucci platforms.

A slip dress is always a good idea.

The lace up tanks is a winner.

It’s all about a great tailored vest.

Didn’t you hear? The ’90s are back.

Anna brings the dolce vita.

The bigger the bag the…

When in doubt, layer a big coat.

Ellie matches her sunnies to her sweater set.

Color-blocking done well.

A stylish duo with an eye for jackets.

One simple cardigan worn with just the right laid back cool.

Joan brings all the good pj vibes.

The essence of personal style.

Three vastly different ways to wear black.

An oversized suit and a bra top are all the rage.

Nikki looks smart in stripes and trousers.

Amanda in school girl Valentino.

Tiffany gives a nod to the ’80s in a leather blazer.

Your next Christmas card look, solved.

An airy skirt and tailored jacket are a cool combo.

Alexandra is monochromatic in cream.

A Prada emblem makes the look.

This Fendi bag with a baby Fendi bag, though.

We never knew we always needed a leather vest.

Two stylish ones is better than one.

Leomi is so tan in Fendi.

A pop of red breaks up rich browns.

Caro’s off the shoulder blouse is a winner.

Knitted separates by Fendi are perfect for early fall.

Clearly, the button-downs have it.

This model is giving prep school boy in the best way.

One great dress is all a girl needs.

Bright knits feel like a revelation amongst so much tan and black.

Nausheen ties her leather up.

Roopal found the perfect pants.

Emilie layers like a prep pro.

Lisa tucks her jacket for an inspired suit moment.

BAZAAR’s Nicole, Nikki, and Samira keep it simple and chic.

Cowgirl, but make it Milano.

It’s the interesting proportions that really nail it.

This woman understands restraint.

Everything is working just perfectly here.

A square toe boot elevates an already great coat look.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

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13 top-rated K-beauty products for the 10-step skin care routine

13 top-rated K-beauty products for the 10-step skin care routine

Over the past few years, Korean beauty (or K-beauty) has exploded in popularity. Known for its gentle but highly effective ingredients and innovative formulas, the Korean beauty industry is currently among the top 10 global beauty markets — in 2017, it was worth over $13 billion, according to market research firm Mintel. And that interest only seems to be growing — another trend forecasting company, Prophecy Market Insights, projects the Korean beauty industry will be worth $31.6 billion by 2029.

While K-beauty products have always existed in Korea, they hit the U.S. in 2011. Licensed estheticians Charlotte Cho and Alicia Yoon, founders of Soko Glam and Peach & Lily, respectively, have both contributed greatly to the growth and visibility of Korean beauty in the United States. Cho helped popularize the now-notorious “10-step routine” that has become synonymous with K-beauty, while Yoon brought her Peach & Lily K-beauty products to more than 2,100 CVS stores across the country. And the experts we consulted believe that as this facet of the skincare industry has grown, so has the understanding of Korean culture in the U.S. “I think it’s great that the K-beauty is here because it’s another avenue by which to share cultural knowledge, tolerance and understanding between people,” said Christina Lee Chung, MD, FAAD, a board-certified dermatologist at Schweiger Dermatology Group.

To help you navigate the expansive world that is K-beauty, we consulted board-certified dermatologists and the founders of leading K-beauty brands for some advice on getting started. We also got some specific product recommendations from those experts and compiled a few of our own highly rated options that are in line with their guidance.

SKIP AHEAD Best K-beauty products

The 10-step K-beauty routine: A beginner’s guide

The 10-step K-beauty routine is a multi-step skincare routine that Cho played a large part in introducing to the United States. And though the name suggests otherwise, you don’t have to do all 10 steps to achieve results. “Think of the 10-step as more of a guideline, and not a hard rule to follow,” Cho said. There isn’t a one-size-fits-all approach to K-beauty, and depending on your skin type, there are various products you can combine to achieve the results you want.

If you’re unsure where to start or are looking for a specific type of product, consider these recommendations from Chung and Jane Yoo, two board-certified Korean dermatologists — we compiled additional and highly-rated options based on their guidance, too. In addition to sharing their favorite products, they also laid out the proper techniques to apply the products correctly.


The first step in the 10-step routine is “double cleansing,” which involves wiping your face with an oil-based cleanser and following up with a water-based cleanser.

1. Makeup Remover

The Face Shop Rice Water Bright Light Cleansing Oil

For a gentle makeup remover, consider this one by The Face Shop, which has a 4.4-star average rating from almost 6,000 Amazon shoppers. Because the product is enriched with vitamin B and minerals, it not only gently removes impurities, but also helps calm irritated skin, according to the brand.

For best results, the dermatologists we spoke to advised applying the product to dry skin in a circular motion to dissolve makeup and then rinsing with water.

2. Water-based cleanser

Dr. Jart+ Dermaclear Micro Water

This product is formulated with 85 percent active hydrogen mineral water, which is mineral water infused with hydrogen gas. Hydrogen water is known to have anti-inflammatory and antioxidant properties, according to the experts we spoke to. Dr. Jart+’s water gently removes dirt and other impurities. Additionally, this product helps tone and brighten, according to the brand.

“Koreans want to make sure that you’re lifting up and around,” advised Chung. “We have a tradition about how you start down like at the bottom next to your chin and then you move your way up over your cheekbones. It’s a gentle, circular motion.”

3. Exfoliator

NEOGEN Dermatology Wine Bio-Peel Gauze Pads

NEOGEN’s formula is made with green tea extract, a natural antioxidant that helps tighten the skin’s elasticity, according to the brand. In addition, the 100 percent cotton pads gently slough off the dead, dull top layer of the skin. While the Wine version has a 4.6-star average rating from over 2,000 Amazon shoppers, NEOGEN also offers a Lemon formula that touts brightening qualities, according to the brand.

However, it is worth mentioning that exfoliators aren’t a necessary step in everyone’s skin care routine as they can irritate the skin and cause breakouts for some, Chung explained. “If you have acne-prone skin, it’s a step you may want to skip,” she explained. “And if you don’t have acne-prone skin, I wouldn’t do it more than once or twice a week.”


The next step uses a toner to remove the last traces of dirt and impurities. Additionally, toners help prep your skin by allowing the skin’s barrier to retain more of your moisture from creams and serums.

4. Toner

HERA Signia Water

While some skincare waters can leave a sticky residue, this one by HERA does not, Chung shared. She recommends this product because “it has great absorption, leaves no residue and leaves skin looking even and bright.” Made with extracts of narcissus flower, leaf and root, the product provides deep hydration for glowy skin, according to the brand. To apply, start with a clean face, and then Chung advised to “put a few drops on your face and pat it [in].”


After you finish toning, move to essence. For those who are unfamiliar with essences, they are “products that are packed with fermented ingredients and mostly serve to nourish and hydrate the skin,” according to Cho.

5. Essence (Skin care)

Hanskin Hyaluron Skin Essence

This essence is made with sodium hyaluronate, which helps the skin retain up to 1,000 times its weight in water, according to the brand. The formula also has hydrolyzed collagen, which is meant to stimulate supple and plump skin.

6. Treatments

Peach & Lily Glass Skin Refining Serum

Treatments can be anything from serums and ampoules to boosters and they can treat anything from pigmentation and fine lines to dullness. Packed with niacinamide, hyaluronic acid and yam extract, this one by Peach & Lily treats dullness by hydrating the skin, according to the brand. The product is the first of its kind as the brand is known for popularizing the “glass skin” look. Glass skin describes a skin texture that is “poreless and luminous,” according to Yoon.

To apply a serum, “pump it out into your fingertips to pad it in that way,” said Chung. “I like to use the three pads of my fingers. I’ve always been taught not to smear it around your under eyes and around, but take a little bit and make sure you’re padding around.”

Dr. Jart Cicapair Tiger Grass Color Correcting Treatment

Yoo recommends Tiger Grass to her patients with rosacea. “It can cover up the redness and you don’t need a lot of it,” said Yoo. Not only does the product correct skin redness, but it also protects skin from UV damage with SPF 30. The product, which has a 4.1-star average rating from over 4,000 Sephora shoppers, is suitable for normal, dry, oil and combination skin, according to the brand.

7. Sheet Masks

Nature Republic Olive Mask

Chung likes to use this mask from NatureRepublic, made with olive extract. “Olive oil is a known antioxidant and this sheet is great for people who are looking to calm and moisturize their skin, especially after a day out in the sun,” she elaborated.

Laneige Lip Sleeping Mask

If you’re looking for a product that will keep your lips hydrated, consider this lip mask by Laneige — it has a 4.4-star average from over 13,000 Sephora shoppers. Made with vitamin C and antioxidants, the leave-on lip mask locks in moisture. Yoo also recommends it to her patients on acne medication. “I have a lot of patients on Accutane,” she said. “And I often recommend using that because when people are on Accutane for the acne, they have very dried out lips.”

8. Eye Cream

Sulwhasoo Concentrated Ginseng Renewing Eye Cream

“Eye skin is very, very sensitive and the thinnest skin on your body,” said Chung. Because of its sensitivity, she noted it’s important to pay attention to what type of products you put on it. Packed with red ginseng, the cream is good for this delicate area — it works to strengthen and firm the skin around the eyes while reducing puffiness.


This section of the K-beauty routine includes repairing and protecting the skin’s barrier with moisturizer and sunscreen. Whether it’s lotions, gels or creams, moisturizers work to add and seal in the moisture in the skin. Sunscreen, meanwhile, protects the skin from the damaging UV rays that can cause premature aging and sometimes skin cancer, according to Yoon.

9. Moisturizer

Klairs Rich Moist Soothing Cream

For those with dry and sensitive skin, this cream works to soothe redness and irritation while offering rich hydration. Formulated with shea butter and ceramides, the cream forms a protective layer to help prevent moisture loss. Garnering a 4.6-star average rating from over 1,200 shoppers, the product is free from dyes, fragrances and animal-based ingredients, according to the brand.

10. Sunscreen

Neogen Day-Light Protection Airy Sunscreen

“Sunscreen is by far the most important part of your skincare routine,” Chung emphasized. For a product that will block UVA and UVB rays and prevent premature aging, Cho recommends Day-Light Protection Airy Sunscreen for its lightweight texture that won’t leave skin greasy. Made from 20 kinds of plant extracts, including aloe, avocado, acai and more, the formula works to moisturize skin without clogging pores by controlling sebum production. Chung advises reapplying your sunscreen every two hours.

Innisfree Daily UV Defense Sunscreen SPF 36

Another good sunscreen is this version from Innisfree, which Cho recommends to her patients. Free of parabens, sulfates and silicones, this water-based sunscreen delivers protection without the white cast. “I always tell people you want to find a company that has a lot of research and development, [and] a good example is Innisfree,” Cho said. “Innisfree is owned by Amore Pacific, a huge company in Korea, so you can be sure that the products are going to be tested and there’s going to be reliable data.” The sunscreen has a 4.5-star average from almost 700 Sephora shoppers.

What is K-beauty?

Emphasizing natural ingredients, Korean beauty focuses on improving the skin from the inside out. In Korean, the philosophy is called pibu akkyeo (피부 아껴), which translates roughly to “saving your skin.” “It’s all about preserving it and making sure that you’re presenting it in the best condition you can,” Chung noted. Brands boast that their formulas are based on recipes passed down through generations, experts told us.

According to Cho, K-beauty is “a lifestyle that centers on a ‘skin-first’ philosophy, which prioritizes addressing skin concerns and skin conditions at their root rather than covering them up with makeup.” Koreans believe good skin is a sign of overall health, and K-beauty products are used to maintain this health. Korean beauty is less about following viral product trends and more about identifying ingredients and products that work on your skin to create a natural, dewy skin texture, Cho elaborated.

This emphasis on skin health is driven by the industry’s data-based innovation, according to Yoon. She explained what defines K-beauty — and what differentiates it from other beauty industries — is this emphasis on research and testing. For example, there are certain government-regulated measures — like these best practices — that are mandatory for Korean companies but voluntary in the U.S., explained Environmental Working Group analyst Melanie Benesh. “The law governing how cosmetics are regulated hasn’t been updated since Congress wrote [it] in 1938,” said Benesh. “It’s been more than 80 years since our regulatory system has been modernized and the industry has changed tremendously over the course of that timeframe.”

Not only does the Korean beauty industry have a higher standard of safety measures in place, but the Korean government also filters more toxic chemicals out from their products. As of January 2019, the Korean Ministry of Food and Drug Safety has banned 1,030 ingredients in cosmetics, while the U.S. Food and Drug Administration has only banned nine, Benesh said. While ingredients like formaldehyde — a known carcinogen — are banned in Korea, you can readily find them in American hair treatments, according to the EWG.

Why has K-beauty gotten so popular?

One of the reasons K-beauty has gotten so popular over the years is the industry’s regulation, Cho believes. Korean beauty conglomerates like Amore Pacific, the company that owns brands like Laniege and Sulwasoo, has its own set of requirements for product on top of those mandated by the government. As a result, Korean beauty brands put extreme effort and care into creating highly effective products. With increased scrutiny, there’s also heightened competition, driving innovation: Recent examples include BB creams, sheet masks and cushion compacts.

Popularity aside, dermatologists recommend looking into the science before investing in Korean-owned brands.

“It’s really science at the end of the day,” Yoon elaborated.

How Covid impacted K-beauty

Being a business owner in any field can be challenging but the pandemic and a rise in anti-Asian hate crimes has been particularly hard, Yoon said.

“I really do believe it’s imperative for the beauty industry to speak up about that — not just Asian-owned beauty brands but the beauty industry [as a whole] — because a lot of beauty brands are using innovations from Asia and have Asian American consumers,” she said. “When your demographic is in a moment of crisis, it is important to speak up about it and find ways to help.”

As a woman who was “once underestimated by many of the major beauty conglomerates,” it’s a sentiment that Cho can agree with. And that’s why Cho is doing what she can to uplift her community. Last year, her company donated $15,000 to Stop AAPI Hate and Hate Is A Virus, two organizations working to dismantle racism and hate resulting from the Covid-19 pandemic.

Despite these challenges, Yoo and Cho are hopeful as the K-beauty community remains resilient and leading brands continue to innovate in the space.

Catch up on the latest from NBC News Shopping guides and recommendations and download the NBC News app for full coverage of the coronavirus outbreak.


Amazon plans October beauty sale to hook early holiday shoppers

Amazon plans October beauty sale to hook early holiday shoppers

Amazon employees load boxes with orders at the company’s fulfillment center ahead of Cyber Monday in Tracy, Calif.

David Paul Morris | Bloomberg | Getty Images

Amazon plans to hold a beauty products event in October in an effort to lure early holiday shoppers and boost the company’s position in a booming category, according to documents reviewed by CNBC.

A slide deck Amazon sent to select beauty brands said the company is currently planning the event for Oct. 4-25. The same information was sent to some consulting firms that help manage businesses on Amazon.

“We want to draw customers back to Amazon during Black Friday week but also long term with additional marketing levers,” Amazon wrote in the slide deck. “This is a unique opportunity for selected brands to reach both more shoppers and new customers.”

Catie Kroon, an Amazon spokesperson, confirmed the authenticity of the document. She told CNBC by email that the event next month will be called “Holiday Beauty Haul” and added that the site will feature a number of product types, including fragrance, men’s grooming and winter skin care.

Amazon, the world’s largest online retailer, has long been trying to gain a bigger share of the global beauty market, which generates $500 billion in annual sales. The company began offering health and beauty products in 2000, but its selection was initially limited mostly to mass-market brands.

The beauty market is of particular interest now, as consumers have flocked to the web to buy makeup and personal care items during the pandemic. Online makeup sales surged 40{c30f02d1a3839018c3a3c8c7102050a0b32e2e4f8eba54dea6cc544f0247e749} in 2020 from a year earlier, while sales of “self-care” items such as shampoo, face wash products and lotions climbed 59{c30f02d1a3839018c3a3c8c7102050a0b32e2e4f8eba54dea6cc544f0247e749}, according to market research firm 1010data.

Amazon hopes to use the event to drive traffic to upcoming holiday promotions, said one consultant, who had discussions with Amazon and asked to remain anonymous because the talks were private. The company began reaching out to beauty brands and consulting firms in mid-August to gauge participation in the event, said Jed Rawson, CEO of e-commerce consulting agency Pirawna.

While largely stuck inside during the 2020 holiday season, Americans spent a record amount of money from their devices, according to Adobe Analytics. U.S. online purchases during November and December surged 32.2{c30f02d1a3839018c3a3c8c7102050a0b32e2e4f8eba54dea6cc544f0247e749} from a year earlier to $188.2 billion, Adobe said.

In recent years, Amazon has expanded its “premium beauty” subcategory to include more high-end products and launched an indie beauty store to highlight new and emerging brands. It also rolled out specialized hair care sections and its own skin care brand.

Kroon said beauty is one of the fastest-growing categories on Amazon and that it’s “ripe for innovation” when it comes to product discovery and presentation. Amazon is “uniquely positioned to reinvent” the experience of buying beauty products online, she wrote.

The October event could also help Amazon better compete with retailers such as Ulta Beauty and LVMH-owned Sephora, said Elaine Kwon, who previously served as a vendor manager in Amazon’s fashion category and now runs Kwontified, an e-commerce management and software company. Department stores are increasingly losing share in the beauty market to Ulta, Sephora and direct-to-consumer brands such as Glossier and ColourPop.

Kwon said Amazon has tried to boost its market share by featuring more leading brands on its site and experimenting with features such as a “clean beauty” tag, which taps into trends around natural and sustainable products.

“Sephora and Ulta have very, very successfully protected their customer base,” Kwon said. “This is Amazon’s way of trying to reach out to those customers and give them a great experience that makes them think, ‘Maybe I don’t have to go to Sephora for all of these things, maybe I can go to Amazon for this or that.'”

WATCH: Amazon CEO Andy Jassy’s full interview with CNBC