After the voracious appetite around anything and everything Bridgerton consumed Netflix viewers in the early months of 2021, so arrived the dawn of Regency-core. Wedgwood blues, white linens, corsets and empire waists, hairpins and strings of pearls—all staples worn by the wealthy ton at the center of Shonda Rhimes’s smash-hit period drama—popped up in designer collections and influencer Instagrams alike. It was only a matter of time before department stores embraced the trend, as Bloomingdale’s is set to do this spring with its new Bridgerton-inspired pop-up shopping experience.
Called The Carousel @ Bloomingdale’s: Bridgerton, the collection will be available both online and at the 59th St. flagship in New York City starting March 3, 2022. Featuring an exclusive fashion capsule from Hope for Flowers by Tracy Reese, the pop-up will also include a Malone Souliers x Bridgerton shoe collection; Bridgerton x Beekman 1802 soaps wrapped in mock-ups of Lady Whistledown’s society pages; and an assortment of afternoon tea-ready Wedgwood x Sheila Bridges fine china. Beyond these limited-edition collaborations, Bloomingdale’s will also host Bridgerton-inspired products from brands including Markarian, Cult Gaia, Lord Jones, Selkie, Sleeper, Annette Ferdinandsen, and Cult Gaia.
“We knew from the start that the clothes and fashion in Bridgerton would be a major focal point for the series, and it has been so satisfying to see the fans embrace it and incorporate it into their own style,” Rhimes said in a statement. “We couldn’t be more excited to partner with The Carousel @ Bloomingdales for this special Bridgerton inspired pop-up where fans will have the opportunity to shop products and inclusive clothing inspired by the show and created by female designers and designers of color.”
Reese’s Hope for Flowers capsule, in particular, will feature empire-waist gowns and collared tops in orchid and hyacinth shades, patterned with gentle florals and ruffle detailing. These feminine silhouettes will rest alongside a pair of elegant white sailor pants, a spaghetti-strap tank, and a cut-out blouse inspired by the classic Bellamy shirt. The pieces, while drawn from the period drama’s color palette, are modernized for a trend-conscious look; Reese says she hopes to see customers wear these clothes with flip-flops or, say, “to the Central Park Conservancy luncheon or something like that.”
“What I think of with Bridgerton,” Reese says, “I think of romance and love and dreams really. Because it was sort of in that dream space when we were watching it on lockdown over Christmas in 2020, right? It offered hope and optimism. And those are two things that I’m always all about. [Those] are attributes that Hope for Flowers shares with the whole Bridgerton aesthetic.”
The collection will go live March 3, with season 2 of Bridgerton set to release soon after, on March 25.
This post will be updated.
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