YouTube continues to steadily merge more commerce elements into its app, this time through the implementation of direct shopping in its 2022 Beauty Fest streams.
As explained in the above clip, this year, YouTube’s
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TikTok shopping takes off in livestreams: Lucky crystals for $9.99
Lindsey Holland first noticed crystal sellers appearing on her TikTok feed in December.
Out of curiosity, the 29-year-old content creator started watching their livestreams, which often feature hosts working from fluorescent-lit offices in China pointing