Posted on: June 2, 2022 Posted by: Ariel Tattum Comments: 0

At the end of March, Brittany Sigal, designer and co-founder of Gen Z-beloved DTC accessories brand Evry Jewels, posted a crying selfie to the company’s Instagram grid.

“THE UGLY TRUTH behind running a business,” the caption began. “Let me tell you first hand that it’s the furthest thing from sunshine and rainbows. You’re looking at someone who works 24/7 and is emotionally and physically drained.”